Parnagian said last week that in terms of retailers, he hasn’t lost any stores due to the change, though he didn’t yet have initial store sales figures on Peelz. ![]() ![]() That’s about three million more boxes than in the prior year, when his company produced fruit under the Halo brand.īut the increase isn’t due to greater sales expectations for Peelz, but rather his mandarin trees are expected to be more productive this season than last. ![]() Parnagian estimates they will ship 33 million five-pound boxes of Peelz this season, which usually runs through May of the following year. They also contacted the retailers that had been buying their Halos fruit, contracting with them to instead buy Peelz, the first of which began shipping on Oct. So over part of the summer, the company developed a new brand name for its mandarins - Peelz - along with new packaging. If you’ve been a parent since then who has packed your children’s lunches, chances are you know what a success Cuties have been, as have another brand of mandarins in a bag, Halos.įowler Packing has been a big part of both successes, having grown, packed and shipped bags of tangerine-sized mandarins originally under the Cuties label and later with Wonderful under the Halos brand name.īut that changed earlier this year when Fowler Packing broke ties with Wonderful, for undisclosed reasons.īut Fowler Packing, south of Fresno, is the third largest producer of mandarins in the country and had no plans to abandon that lucrative market, said Justin Parnagian, CEO of Fowler Packing and grandson of founder Sam Parnagian. ![]() Within a few years, it partnered with two other growers, Sun Pacific and Wonderful Brands’ Paramount Citrus, putting out in 2001 bags of mandarins that hit grocery produce shelves under the brand name “Cuties,” complete with a logo of a smiling mandarin on the labels. Back in the mid 1990s, Fowler Packing was one of the first South Valley growers to plant groves of mandarins.
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